Our Staff


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Gwen Jorden, D.D.S. - The Boss
Dr. Jorden is a Lubbock native and Cooper High School graduate of 1961. She attended Caruth School of Dental Hygiene 1965 and worked as a dental hygienist until she returned to college. In 1980 she graduated from Baylor College of Dentistry and now practices general dentistry. She has 48 years experience in the dental field.

Her hobbies include spending time with her grandchildren. When she is not enjoying time with her family she enjoys basketball and music.


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Bob Inman - Office Manager


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Becky Melton - Consultant (Design Communications)


Traeci Copeland, RDA - Appointment Coordinator and Registered Dental Assistant
Traeci Copeland, RDA - Appointment Coordinator and Registered Dental Assistant
Experience in the field: Since 2008

Traeci is the first bright smiling face you see as you walk into our office. Traeci is cross trained to work at the front desk in addition to her abilities to work as a chair-side assistant. She has her RDA certification that allows her to take and process radiographs; making her an indispensable team member.

Traeci is a mother of two. She loves to spend time with her husband Levi and two children Landon, born January 2007, and Cameron, born January 2008. She enjoys meeting new people and outside activities with her family. Even though she does not attend a certain church, Traeci believes in the lord with all her heart.


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Jessica Bell, BSDH, RDH - Dental Hygienist
Experience in the field: Since 1995

Jessica is Dr. Jorden’s registered dental hygienist that first started working in this dental office back in high school as a scrub tech then later a dental assistant. Jessica completed her bachelor’s degree in dental hygiene from MCV/VCU School of Dentistry in 2004. She practiced in a multi-practice dental anesthesia office in Virginia for 4 years before deciding to move back home to Lubbock after her husband ended his tour in the Marine Corps. She brings a gentle approach to your dental cleanings, making your visit comfortable and enjoyable while ridding your mouth of inflammation causing bacteria that has been proven to affect your overall health. Her periodontal examinations are your first line of defense against gum disease. She also offers affordable, professional bleaching services to help get you that brighter, whiter smile. Jessica is available for scheduling for your new patient examination or your routine cleanings and ready to answer any questions you bring.


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Katie Copeland, RDA - Registered Dental Assistant
Experience in the field: Since 1982

Katie has been working alongside Dr. Jorden for more than 20 years. She is an expanded functions dental assistant with her RDA, nitrous oxide, coronal polishing, and sealant certifications. She is also an assistant with orthodontic experience. Katie is a registered massage therapist and a local resident of Lubbock.

Katie is a mother of two and a grandmother of two adorable little boys. She enjoys attending her youngest son¹s football games, track meets, and loves time with her eldest son and his family. Katie is also involved in a daily prayer by phone group with ladies from her church. Katie enjoys photography and anything that will allow her to enjoy the outdoors.


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Ruby Jackson, RDA - Registered Dental Assistant
Experience in the field: More than 20 years

Ruby is a native of the Philippines. She went to dental hygiene school. Ruby is a seasonal part-time chairside assistant and has worked for Dr. Jorden for more than 20 years. She works full time for LISD’s main office. Her experience and professionalism really shows during treatment.


Gwen Jorden, D.D.S
5301 50th Street, Suite 300
Lubbock, TX 79414
806-797-7078 :: Phone
:: Porcelain crowns & veneers
:: Smile Whitening
:: Tooth colored fillings
:: Implant Restoration
HOT Summer Afternoon Specials - Come in out of the heat and let us help your smile.
Veterans Code: USAVET
Farmers Code: USAFARM
Seniors (65+) Code: USA65

10% Discount on all services - Must Provide Code When Appointment is Scheduled.
*For more information click Here